pencil points

Pencil Point Series: A Celebration of Creativity ™ …. The humble pencil is my favorite, most trusty tool, and also my logo. Over the years I’ve transformed my pencil point logo into endless variations, staying within a few self-imposed rules but otherwise approaching it as “anything goes” – in other words, I let myself have fun with it!

During the early years, I regularly sent individual pencil point designs as postcards to clients and prospective clients – probably the best promotional campaign I could have done. They were well received, looked forward to (everyone seemed to have favorites, all different) and yes, they won me some nice work.

The designs travel electronically now instead of by mail, and honestly, I’ve lost count of how many I’ve created – but they’re still pulling their weight, and I’m still having fun. Proof of the power of a simple idea.